Sessions

Travel

Datacation: Adapting to the New Travel Consumer

Sept 13 | 3:00 PM

Today's travelers have the tools and know-how to get the information and low-priced travel deals they want. This session will explore the challenges faced by today's travel brands, how they utilize data to engage consumers during the travel research phase, and ultimately how these brands leverage affiliate to drive new growth.

Camelia Todorova Advertiser Account Director, CJ Affiliate
Tomas Saulsbury-Hunter Key Senior Account Manager, CJ Affiliate
Innovation

How a Culture of Collaboration Fuels CJ Innovation

Sept 14 | 1:00 PM
Sept 15 | 10:00 AM

The explosion of APIs, the cloud, and big data drive new levels of collaboration and competition in many sectors--including affiliate. In this session, you'll learn how CJ Affiliate is leveraging new technologies and partnerships to fuel innovation and opportunity.

Ronan Vance Director of Partnerships, CJ Affiliate
Liz Hurley Senior Software Engineer, CJ Affiliate
Strategy

You Need Affiliate to Do What?!

Sept 14 | 1:00 PM

In today's complex marketing environment, affiliate marketers are asked to deliver more than just consistent sales growth. In this case study-driven session, you'll learn the strategies our panelists put to use to achieve hyper-specific goals, and best practices to meet the tough objectives of the affiliate channel.

Jenny Gibson Strategic Account Director, CJ Affiliate
Customer Engagement

Take it to the Next Level with Bloggers

Sept 14 | 1:00 PM
Sept 15 | 10:00 AM

Take control of your content destiny by fostering strong and effective relationships. Find out what you need to know about the Content Certified Program, publisher monetization models, and why personalized communication with bloggers and other content publishers is key to a successful partnership.

Jessica Woodbury
Jessica Woodbury Business Development Manager, Content, CJ Affiliate
Zoe Pedziwiatr Content Development Manager, CJ Affiliate
Strategy

Selling Affiliate: 5 Ways to Do It Right

Sept 14 | 2:00 PM

How many times have you faced the question, "Why should I invest more in the affiliate channel?" There's usually a lot riding on how you respond. Join us to hear an industry veteran share his top tips for earning a seat at the table by knowing how to sell the affiliate channel.

Jamie Birch CEO & Founder, JEB Commerce
Customer Engagement

Cross-Device and the Path to Conversion

Sept 14 | 2:00 PM
Sept 15 | 11:00 AM

Today's on-the-go consumer interacts on multiple devices, in different locations, and at different times. In this session you’ll learn about CJ Affiliate's Path to Conversion Reporting and how cross-device tracking and flexible compensation will help form your strategy to engage customers no matter where they are on the purchasing journey.

Deirdre Peters Product Manager, CJ Affiliate
Innovation

Masters of Innovation: Affiliate’s Top Emerging Publishers

Sept 14 | 3:00 PM

"Transformation Through Innovation," it's the theme of this year's CJU and answers the question, what is the next big thing? Come find out how to get in front of the publishers who are changing the affiliate landscape and learn how they are doing it.

Hunter Capobianco Publisher Development Manager, CJ Affiliate
Strategy

Leveraging Affiliate's Cross-Channel Nature

Sept 14 | 3:00 PM

Where does the affiliate channel stop and other channels begin? In this session, industry thought leader Geno Prussakov shows affiliate's true place in the marketing ecosystem. Apply information from this session and your affiliate program will reach new heights.

Geno Prussakov CEO & Founder, AM Navigator