Today's travelers have the tools and know-how to get the information and low-priced travel deals they want. This session will explore the challenges faced by today's travel brands, how they utilize data to engage consumers during the travel research phase, and ultimately how these brands leverage affiliate to drive new growth.
The explosion of APIs, the cloud, and big data drive new levels of collaboration and competition in many sectors--including affiliate. In this session, you'll learn how CJ Affiliate is leveraging new technologies and partnerships to fuel innovation and opportunity.
In today's complex marketing environment, affiliate marketers are asked to deliver more than just consistent sales growth. In this case study-driven session, you'll learn the strategies our panelists put to use to achieve hyper-specific goals, and best practices to meet the tough objectives of the affiliate channel.
Take control of your content destiny by fostering strong and effective relationships. Find out what you need to know about the Content Certified Program, publisher monetization models, and why personalized communication with bloggers and other content publishers is key to a successful partnership.
How many times have you faced the question, "Why should I invest more in the affiliate channel?" There's usually a lot riding on how you respond. Join us to hear an industry veteran share his top tips for earning a seat at the table by knowing how to sell the affiliate channel.
Today's on-the-go consumer interacts on multiple devices, in different locations, and at different times. In this session you’ll learn about CJ Affiliate's Path to Conversion Reporting and how cross-device tracking and flexible compensation will help form your strategy to engage customers no matter where they are on the purchasing journey.
"Transformation Through Innovation," it's the theme of this year's CJU and answers the question, what is the next big thing? Come find out how to get in front of the publishers who are changing the affiliate landscape and learn how they are doing it.
Where does the affiliate channel stop and other channels begin? In this session, industry thought leader Geno Prussakov shows affiliate's true place in the marketing ecosystem. Apply information from this session and your affiliate program will reach new heights.